DIGITAL SOLUTIONS: Startups Jodacare, Product Office and Future Ready each develop unique platforms to help businesses in a coronavirus-affected Norway, where digital meeting places and interaction platforms are pertinent to maintaining operation.


Keep your business running during the coronavirus pandemic:

“Our startups offer highly relevant digital solutions”

Last week, it was decided that “Norway closes” in attempt to stop the spread of the coronavirus. The global state of emergency requires all businesses to think out of the box and adapt to a different, digital day in order to continue operation and help limit the consequences.

By Mari Kristine Buckholm, 16th of 2020

The incubator companies in our cluster can help you with that.

“Several of our startups aim to make remote work possible in the most efficient way. We recommend everyone in our network to contact us if they need smart, digital solutions in the situation both the private and public sector are currently in, says Lorenzo Ruscelli, Head of Incubator & IT at Smart Innovation Norway.

He notes that all the incubator businesses contribute to digital transformation. In this article, we have spoken to three startups in particular. They all offer highly relevant solutions in a closed country, where digital platforms are crucial to maintaining operation, contribute to sustaining society and limit large economical consequences. These are Jodacare, Product Office and Future Ready.

Head camera ensures treatment quickly

“Jodacare is a technology company which delivers solutions for interaction in healthcare. We offer products that is especially fitting in cases where a patient needs his/her whole network of family, friends and all public service providers, as well as different therapists,” explains Kristin Håland, Chief Executive Officer (CEO) at Jodacare AS.

In addition, Jodacare has founded a daughter company, called Jodapro AS. It delivers secure video communication in health care, particularly between persons with different expertise and competence within the health sector.

“Our first trial of the solution was in the ambulance service. EMTs (emergency medical technicians) and paramedics attach a camera to their head and connect with the right specialist at the hospital to ensure faster and better treatment,” says Håland (photo).

She is clear that Jodacare and Jodapro can contribute with access to competence while the coronavirus pandemic is ongoing, and more and more people are at home or in quarantine.

“We know that more doctors, nurses and other employees in the healthcare system will need to go into quarantine, but still have the opportunity to offer services from home. By utilizing our technology and head camera, persons with less expertise can do the physical work while communicating with a specialist that can see exactly the same as the healthcare worker, notes Håland.

She paints the following example: A pulmonary specialist is in quarantine at home, and a nurse meets patients at the hospital with a head camera. The pulmonologist can make decisions and explain how the patient needs to be treated, even if the doctor is not physically present.

“When using a head camera, the nurse will have his/her hands free to do other things while still having the doctor digitally present,” emphasizes Håland.

Today, Jodacare has approximately 100 head cameras in stock, with short delivery time and secure software.

“If anyone needs our solution during this very special time, we can offer a shock-, dust- and waterproof head camera with belonging software,” says Håland.

Digital platform for innovation and growth

Another startup in Smart Innovation Norway’s network is Product Office, which offers a digital interaction platform for innovation and growth.

“We develop a platform of processes, methods and tools to help businesses lead innovation and create growth from a simple idea to entire portfolios. Our solution helps companies to get their ideas faster into the market, to a lower cost and with higher productivity,” explains Geir Westgaard (photo), CEO at Product Office AS.

The reason why the entrepreneur established the company was a strong wish to increase businesses’ opportunity to collaborate and interact across professional fields.

“We know that 72 percent of all new products and services that are launched do not live up to the expectations, and that 80 percent of all SMEs (small and medium-sized enterprises) in Norway do not experience growth, even though they should. Collaboration across professions and areas of expertise is one of the key factors behind success, and these experts might be miles apart. The digital collaboration platform breaks down the silos and increases productive work,” emphasizes Westgaard.

His company’s solution is of high relevance in a society in quarantine simply because all the work that needs to be done, can happen through the digital interaction platform.

“Users only need access to the internet. We are currently in a pilot phase, testing the solution and getting ready for launch, and we wish to get in touch with more users for product testing,” says Westgaard.

Avatar handles training

Future Ready is a startup which specializes in tele-technology to make it easier and more efficient to develop employees within sale and marketing with the help of a so-called avatar – an electronic representation of a person or idea.

“We see a lot of organizations struggling with a high turnover rate and lack of sales, and we solve this problem with an avatar. This will make it easier to train new employees in sales and marketing, anywhere and anytime. Today, it is common to hire consultants or have one of the managers in charge of the training. During times like these, where people are asked to avoid gathering in large groups, our solution can be of great help,” says Alexander Barry, Chief Commercial Officer (CCO) at Future Ready.

The company was founded after CEO, Lars Andreas Kolflaath, experienced firsthand what it is like to be thrown into a job without any training.

“On his first day of the job as headhunter he got a clap on the shoulder before being on his own with selling. Lars succeeded, but many others are out the doors after only a short period of time. It is a waste of resources and not very efficient for organizations. Every year, several young people fail to succeed with sales. Not because they are unable to sell, but because they lack training and know-how,” notes Barry.

Future Ready’s avatar solution is not ready for market yet, but the company is well on its way with a beta version. Recently, the startup acquired Phonero as pilot customer and have ongoing discussions with potential new customers.